Advertising Age - Crossovers between real and simulated worlds You can find a new article on Advertising Age which follows The Sims 2 Ikea Home Stuff and how the various Sim games incorporated real life products into their games. I remember back when the H&M Stuff Pack was released that they had a contest for the best designed Sims item to be re-created as a real product to be sold. Wish there would be something similiar for the Ikea Stuff pack, but this quote killed my hopes: As for the furniture retailer, there arent plans at this point to launch a design contest, similar to H&Ms, that would land Sims products in Ikea stores. The partnership, however, does provide players with virtual versions of 60 of Ikeas well-known products, such as the Ektorp sofa and Leksvik coffee table. Players had been requesting the furnishings by name, prompting the collaboration, execs said. Sims 2′ Isnt Just a Game, Its a Lifestyle
