The Sims are in the Family Room If you head on over to What They Play, you will find an article with The Sims Label division manager Shannon Copur discussing the audience that forms around the game. The game wound up having great appeal towards girls and women. Initially, many of them saw the game being played by the more traditional gamer demographic, 18 to 25 year old males, and saw a lot of things about it that captured their own interest. When they gave it a try, they were hooked, and word of mouth spread quickly. In focus groups, we asked women how they got into the game, and responses were always along the lines of my boyfriend gave it to me or I saw my son playing it and it looked neat. We certainly didnt initially expect The Sims to become the cultural phenomenon it has turned into over the last eight years. But we really built a wonderful game that Ive always thought had very broad appeal. Weve wound up pulling an unprecedented gender balance 50% men, 50% women. Finish Reading Thanks to SnootySims for the find!
